What began as a family venture in 2001 has grown into a business serving generations of customers. Founded by the late Shirley Chinpire, D’s Puja & Variety Store is built on a foundation of faith, family and tradition. Today, that legacy continues. Kerron Brown files this report.

Divali brings more than light and celebration; it also creates business opportunities for entrepreneurs. From religious supplies to sweets and catering, the festive season can mean a significant boost in sales. But just how much does Divali contribute to the bottom line? Kerron Brown journeyed to Mc Bean, Couva, and spoke with Mr. Golcharan Ramdeen, owner of Siddhi Vinayak Puja Griha & Variety Store, about the business behind the celebrations.

For three generations, one family has kept the craft of deeya-making alive, transforming simple clay into symbols of faith, light, renewal and cultural tradition.

As Divali approaches, thousands of traditional clay deeyas are taking shape at the century-old, Makh’s Pottery Shop in Chaguanas.