Viking Ding Dong is now the face of “Fresh Juice for Life.”
This initiative is a way of marketing the family-owned business, according to Director of Delicious Paradise and member of the Fresh Industries Company Limited, Ndale Young.
At an official signing ceremony today, Andre Houlder, better known as Viking Ding Dong, accepted the company’s ambassadorship offer. Over the next 12 months the company will be engaged in a marketing campaign led by the Soca artiste.
Mr. Young says the way marketing is done has changed over the years.
Ding Dong says he is elated to be a part of the family business.